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Conference Schedule

The 2026 PRSA Midwest District Conference—Bold Communicators in the Bold North—invites strategic communications professionals to embrace boldness in every sense. From breakthrough storytelling to leadership that inspires, this multi-day conference celebrates the power of PR to move organizations, communities and culture forward.


The conference will feature dynamic keynotes, thought-provoking general sessions and interactive discussions—all built around three high-level tracks known as the 3 Cs:


  • Community — Advancing inclusive, engaged and purpose-driven communication.
  • Connection — Building authentic relationships and leveraging tools, strategies and creative storytelling to foster collaboration and elevate the impact of our profession.
  • Change — Exploring innovative strategies and adaptive approaches that inspire transformation and move organizations and communities forward.


Here’s a look at what we have in store:

Bold Communicators in the Bold North

June 24-26, 2026

University of St. Thomas - Minneapolis Campus

1000 La Salle Ave, Minneapolis, MN 55403

Wednesday, June 24, 2026

06.24.2026

Check-in and networking with informal lunch

06.24.2026

Check-in and networking with informal lunch

Opening general session

06.24.2026

The Power of We for Inclusion. Leading When Your Community is Hurting

Event Details

06.24.2026

The Power of We for Inclusion. Leading When Your Community is Hurting

A panel session followed by small group discussions

Afternoon breakout sessions

06.24.2026

Community: Turning Your AI Investment into Impact: A Human Centered Approach to AI Adoption

06.24.2026

Community: Turning Your AI Investment into Impact: A Human Centered Approach to AI Adoption

06.24.2026

Connection: A Town Hall Glow-up: Crafting an Experience People Actually Love

06.24.2026

Connection: A Town Hall Glow-up: Crafting an Experience People Actually Love

06.24.2026

Change: Leading Through Volatility, Risk and Change

06.24.2026

Change: Leading Through Volatility, Risk and Change

Optional evening activity!

06.24.2026

PRSA Midwest District Conference group outing to cheer on the Minnesota Twins vs Los Angeles Dodgers

Target Field

Event Details

06.24.2026

PRSA Midwest District Conference group outing to cheer on the Minnesota Twins vs Los Angeles Dodgers

This is an optional, ticketed event. Please add this $23 ticket (plus services fees) to your purchase when registering (or separately) befor...

Event Details

Target Field

Thursday, June 25, 2026

06.25.2026

Breakfast and networking

06.25.2026

Breakfast and networking

Morning general session

06.25.2026

Kids First in a Crisis: Mission-driven Communication Response from Annunciation to Metro Surge

06.25.2026

Kids First in a Crisis: Mission-driven Communication Response from Annunciation to Metro Surge

Morning breakout sessions - Part 1

06.25.2026

Community: Building Community Trust — Going Beyond Cookie Cutter Communications

06.25.2026

Community: Building Community Trust — Going Beyond Cookie Cutter Communications

06.25.2026

Connection: Connecting with Gen Z: What New Research Reveals About Loyalty and Trust

06.25.2026

Connection: Connecting with Gen Z: What New Research Reveals About Loyalty and Trust

06.25.2026

Change: Connection Over Conversion: Trust-Driven Communication for Service-Based Organizations

06.25.2026

Change: Connection Over Conversion: Trust-Driven Communication for Service-Based Organizations

Morning breakout sessions - Part 2

06.25.2026

Community: Why Reddit Works: Community-Led Social Media Strategies That Drive Results

06.25.2026

Community: Why Reddit Works: Community-Led Social Media Strategies That Drive Results

06.25.2026

Connection: From Numbers to Narratives: Making Data Resonate With Real Audiences

06.25.2026

Connection: From Numbers to Narratives: Making Data Resonate With Real Audiences

06.25.2026

Change: The Real Cost of Invisible Work

06.25.2026

Change: The Real Cost of Invisible Work

06.25.2026

Lunch and networking

06.25.2026

Lunch and networking

Afternoon keynote

06.25.2026

Community. Connection. Change. The Future of Journalism is Local.

06.25.2026

Community. Connection. Change. The Future of Journalism is Local.

Afternoon breakout sessions

06.25.2026

Community: Bold, Brave and Effective Actions in Unprecedented Times

Event Details

06.25.2026

Community: Bold, Brave and Effective Actions in Unprecedented Times

A Conversation with D. Parke Gibson Pioneer Award Recipients

06.25.2026

Connection: From Safe to Sassy: How to Fire Up Your Community with a Bold Social Media Strategy

06.25.2026

Connection: From Safe to Sassy: How to Fire Up Your Community with a Bold Social Media Strategy

06.25.2026

Change: When Communication Is the Change Strategy

06.25.2026

Change: When Communication Is the Change Strategy

Afternoon general session

06.25.2026

A Return to Civility: Leading the Way for More Thoughtful and Respectful Discourse

06.25.2026

A Return to Civility: Leading the Way for More Thoughtful and Respectful Discourse

Friday, June 26, 2026

06.26.2026

Breakfast and networking

06.26.2026

Breakfast and networking

06.26.2026

PRSA Midwest Awards Presentation

06.26.2026

PRSA Midwest Awards Presentation

Morning general session

06.26.2026

Water Over Nickel: Centering Indigenous Voices Through Strategic Communication

06.26.2026

Water Over Nickel: Centering Indigenous Voices Through Strategic Communication

Morning breakout sessions

06.26.2026

Community: Beyond Performative Inclusion

Event Details

06.26.2026

Community: Beyond Performative Inclusion

How Communicators Build Trust, Belonging and Credibility Across Difference

06.26.2026

Connection: How CMOs Build Believable Brand Communities

06.26.2026

Connection: How CMOs Build Believable Brand Communities

06.26.2026

Change: Harnessing AI to Optimize Earned and Owned Media

06.26.2026

Change: Harnessing AI to Optimize Earned and Owned Media

Closing general session

06.26.2026

Building the Home Team: How Sports Strengthen Fan and Community Bonds

06.26.2026

Building the Home Team: How Sports Strengthen Fan and Community Bonds

Pro Tip!

Bookmark this page. The conference committee will be updating this schedule with more details.

Questions?

Contact us at info@minnesotaprsa.org.

Schedule is subject to change.

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