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The 2026 PRSA Midwest District Conference—Bold Communicators in the Bold North—invites strategic communications professionals to embrace boldness in every sense. From breakthrough storytelling to leadership that inspires, this multi-day conference celebrates the power of PR to move organizations, communities and culture forward.
The conference will feature dynamic keynotes, thought-provoking general sessions and interactive discussions—all built around three high-level tracks known as the 3 Cs:
Here’s a look at what we have in store:
Bold Communicators in the Bold North
June 24-26, 2026
University of St. Thomas - Minneapolis Campus
1000 La Salle Ave, Minneapolis, MN 55403
Keep scrolling to view the full schedule and click below to read the speaker bios.
Opening Keynote
When communities face moments of pain or uncertainty, leadership rooted in inclusion becomes more important than ever. “The Power of We for ...
Afternoon Breakout Sessions
AI investment is accelerating across every sector, yet most organizations struggle to move beyond initial rollout. This session explores why...
In 2025, with only two months’ notice, our tiny team of non-event planners initiated a wild challenge: revive a town hall so dull only 50 of...
In Padilla’s annual C-Suite Perspectives Study™, we’re seeing leaders operating with a heightened sense of urgency – not because uncertainty...
Optional evening activity!
Target Field
This is an optional, ticketed event. Please add this $23 ticket (plus service fees) to your purchase when registering (or separately) before...
Target Field
Morning Keynote
Children’s Minnesota, one of the largest freestanding pediatric health systems in the country, applied a mission‑driven, kids‑first approach...
Morning Breakout Sessions - Part 1
In 2026, studies show government entities are the least trusted organizations (media is a close second) worldwide – and, not surprisingly, d...
Gen Z isn’t unpredictable – they’re intentional. Drawing from Hiebing’s proprietary research, this session reveals what Gen Z values, how th...
Service-based organizations don’t sell products – they earn trust. Associations, nonprofits and B2B brands must communicate value through re...
Morning Breakout Sessions - Part 2
Does your social media feel stuck on autopilot? Discover how intentional community-building can unlock brand relevance and real impact to br...
Data drives action – but it's only the first step in a successful campaign. When data is presented without context and connection to its imp...
Strategic communicators often carry responsibility without authority, finishing thoughts, absorbing ambiguity and protecting reputations, wh...
Afternoon Keynote
The Minnesota Star Tribune’s ongoing transformation offers important lessons for communications professionals navigating a rapidly changing ...
Afternoon Breakout Sessions
A Conversation with D. Parke Gibson Pioneer Award Recipients
Communicators play a vital role in building trust and clarity in times of uncer...
In a digital era where audiences crave authenticity, entertainment and connection, “safe” social media content isn’t going to cut it. Whethe...
Change initiatives rarely fail because of bad ideas. They fail because leaders lack the clarity and confidence to sustain change. This sessi...
Afternoon Keynote
A dramatic shift in public discourse – fueled by social media algorithms – has made public discourse increasingly combative. Clients now fac...
Morning Keynote
When a proposed nickel mine was planned just 1.3 miles from the Mille Lacs Band of Ojibwe community, the potential impacts extended far beyo...
Morning Breakout Sessions
How Communicators Build Trust, Belonging and Credibility Across Difference
As organizations navigate increasing complexity, scrutiny and pola...
Chief marketing officers are under pressure to spearhead innovative, meaningful initiatives at brands worldwide — three of them are here to ...
How does AI view your organization?
As AI-generated summaries replace traditional searches, referral traffic is declining. Many users now sta...
Closing Keynote
From newly launched franchises to legacy organizations, Minnesota’s professional sports teams are navigating rapid change while deepening co...
Bookmark this page. The conference committee will be updating this schedule with more details.
Contact us at info@minnesotaprsa.org.
Schedule is subject to change.